Designing conversion-capable landing pages:
Landing pages are at the heart of SEM campaigns. They describe your ad’s value proposition and are the places where the user converts (or not!).
A poor or mediocre landing page will only bleed your money. We understand this fundamental. That’s why our in-house team of landing pages and SEO experts start by creating beautiful landing pages that not only drive your business goals but also appeal to your audience.
Keyword research and market analysis:
Keywords are the search terms that your customers might type in when looking for specific products or services.
The foundation of the SEM campaign rests on the selection of the right keywords. At Engage360 PRO, we have a team of expert professionals with access to the best keyword tools in the market to help you in identifying the right keywords for a successful paid campaign.
Market analysis helps you find out what keywords are being used and missed out on by your competing businesses. With our extensive analysis, we can unearth some of the keywords that your competitors might be missing out on.
Ad Copy Development and testing:
Ad copies (text, images, or video) are what your potential customer eventually sees. Consider this. Whatever you’ve done on the landing pages is a complete waste if the customer doesn’t take any action on your ad.
Right SEM ads are not only meaningful to your intended audience but also try to stand out from the rest of others by offering something unique.
Our in-hour copywriters with their extensive experience know how to write attention-grabbing ad copies with proper CTAs and emotional triggers to generate more click-throughs. But it doesn’t just end there. Many variations of ad copies get tested for parameters like CTR, time spent on site, conversion rate to discover the best copy.
Campaign creation and management:
Our team now creates a custom SEM campaign considering the constraints and objectives of your business.
Our in-house team of PPC specialists has extensive knowledge of all the aspects of keyword tools like keyword research, various PPC strategies, bid management, ad formats, budget planning, scheduling, and more.
Further, we also invest in the continual education of our staff so that they’re always up-to-date with changing advertising trends.
Analysis and strategies refinement:
The analysis is important to make sure that an SEM campaign is delivering desirable results.
The analytics are used to study parameters such as the keyword searches, conversion percentage, ROI, geographical locations, the hardware used, and more.
Based on the analytics, our team decides if any changes need to be made to achieve the desires results. We continuallyexecute, testing, and track until you get the best returns for your money.
The job of a Search Engine Marketing company isn’t just creating and managing paid ad campaigns.
It must also share the performance reports with the client regularly, staying completely transparent. That’s what we stand for and abide by here by sharing weekly, monthly and quarterly reports with all our clients.
Aren’t you still tired of burning away your money and getting little to nothing back? Don’t you want killer SEM campaigns that make many times returns? Let’s discuss and make that happen.